Systems I've built, and what they changed.
Anonymised at the client's request — but every one is a system I designed, shipped and still maintain inside a live business.
An AI lead agent that answers every WhatsApp enquiry in under 30 seconds.
4+ hours a day on manual WhatsApp replies. Ad leads went cold before anyone answered.
Put an AI agent on the front line to read intent, reply instantly and escalate only what truly needs a person.
An agent that scores every lead on 12 intent signals, sends a personalised reply, and pushes full context to the CRM with a hot-lead alert.
First response fell from 4 hrs to under 30 sec, every enquiry is now captured, and the team was freed from manual triage.
A homepage rebuilt around the decision the buyer is actually making.
Challenge. A handsome site with no clear value proposition, weak trust signals above the fold and the main action buried under three paragraphs.
System. A rebuild around one message and one action: a sharpened headline, a trust ribbon, urgency on listings, one-tap WhatsApp and a clean CTA hierarchy.
One pipeline to replace WhatsApp, three spreadsheets and one person's memory.
Challenge. Leads scattered across chats and spreadsheets. No shared view, no forecast, and follow-up left to whoever happened to remember.
System. A CRM built from zero with stage-based automation, capture from web and WhatsApp, a multi-day follow-up sequence and a report that emails itself each morning.
An AI front desk that qualifies enquiries before a human ever replies.
Challenge. High volume of mixed-quality enquiries, with senior time wasted on leads that were never a fit in the first place.
System. An AI qualifier that scores every enquiry, books fit-calls automatically and routes only sales-ready leads to a person — full context attached.
What would your business look like if everything worked together?
No more leads slipping through. No more manual busywork. One connected system, designed around how your business actually runs.